Good interplay between the online shop and the physical store is alpha omega in an omnichannel world, where customer patience is minimal. Consumers check and compare prices online via mobile – while they showroom in the physical store.
Therefore, retail traders must have similar prices and promotions across all channels. The challenge can be met, if you manage prices and promotions in one place. How we designed ViKING Commerce.
Uniformity eliminates errors and extra work for staff and provides your customers with a better experience when they do business with you. Data is maintained in one place, but impacts all channels. Therefore, you can deliver information to consumers directly in the environment and situation where they need it – for example, through ViKING Commerce’s shopping app or embedded into an already existing app.
And the smartphone is particularly important, as customers increasingly want to shop and scan items online while in the store. Optimum interplay between the online shop and the physical store. Data maintained in one place, but impacting all channels. Delivery of information to consumers directly in the desired environment and situation